In today’s technology-rich world, where consumer experience is prime, vast amounts of data are generated through personal (social networks, mobile, Web) and technological (geolocation,
images, media, wifi, sensors) interactions. Many organizations would like to use the data gathered to uncover valuable information related to customer opinions, habits and preferences.
However, due to the volume, velocity and variety of data, these organisations face challenges during the capture and analysis phase. Data analytics is a field which has emerged to enable companies to analyse these information, gain vital insights and hence deliver real-time targeted communication to customers.
This project aims at
1. Deploying the technological infrastructure and sensors
2. Implementing the platforms for data capture and storage
3. Analysing and comparing data from multiple sources
4. Developing Dashboards and reports to enhance consumer experience
Hence, the potential commercial application to this project concerns the value of the tools and
reports which will be developed through the different project stages. This solution can be sold
as a service to companies who need to
• learn about their customer needs and opinions for business decision making.
• identify consumers who offer the most value as brand advocates.
• deploy targeted customer retention actions and focused marketing strategies.
