The current project aims to assess the market-readiness of a new business model for print newspapers. Specifically, Le Mauricien proposes to adopt a triple-bottom line business model for the sale and distribution of its print newspapers. The model involves the creation of a circular economy for print newspapers in the form of 1) home delivery of newspapers; 2) home collection of old newspapers and other recyclable papers; and 3) Resale, Recycling and Reuse of collected papers.
This triple-bottom line model will thus optimize the economic, social and environmental impact of Le Mauricien’s activities in the following ways:
Economic impact: Increase the revenues of Le Mauricien and other media companies, thereby supporting the maintenance of 150 jobs within Le Mauricien and more than 1,000 jobs in the rest of print media companies around the island and the creation of additional jobs in the media and logistics industries. Indeed, the business model, once proven, will also benefit other media companies and logistics partners.
Social impact: Encourage and increase newspaper readership, critical thinking and civil society participation in socio-economic events in Mauritius
Environmental impact: Instill the habit of recycling in Mauritians, by 1) encouraging them to separate their trash 2) making it easy for them to recycle by collecting the old papers directly from their home.
Keywords
Print newspaper – Paper recycling – Inland Logistics – triple bottom-line – circular economy - media
Language
English
Publisher
Mauritius Research and Innovation Council
Content Classification
Brief
Funding Agency(ies)
Mauritius Research and Innovation Council; Le Mauricien Ltd
