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Developing and Testing a Conceptual Model on Plastic Card Adoption for emerging countries: A case of Mauritius
Reference (Identifier)
MRR-19-00011
Title
Developing and Testing a Conceptual Model on Plastic Card Adoption for emerging countries: A case of Mauritius
Broad Theme Classification
4. Social Sciences
Second Level Classification
4.2 Economic and Business
Country Specific Sectors
6. Financial Services
Institution
Co-Author 1 Name
Professor Thanika Devi Juwaheer
Page Range
1-295
Date Published
3 January 2019
Abstract
The present project aims to provide insights on plastic card adoption by integrating the views of banking professionals, plastic card executives, customers and merchants and to test a conceptual model on plastic card adoption for Mauritius. Empirical estimates from the quantitative findings have highlighted that the majority of customers (77.1%) are plastic card users in Mauritius. The study has also revealed that factors such as, ‘the convenience of using plastic cards’ ‘the geographic dispersion of ATMs’ and ‘security risks’ as the most important factors for determining the adoption of plastic cards. The current study has also shown that merchants accept plastic card payments to increase frequency sales, to remain competitive and to decrease the risks of theft but there are also many factors which increase their resistance to accept credit cards from customers. The present research work will serve as a roadmap for banking executives, credit card companies, policy makers of banking industry and merchants to better promote the adoption of plastic cards in a cashless. Moreover, plastic cardholders should be encouraged to spread positive referral about digital money to increase the adoption of plastic money in Mauritius. In addition, merchants should provide customers with gifts, loyalty cards and rewards to increase the adoption of plastic cards.
Keywords
Plastic cards,plastic card adoption,cashless society,customers,merchants,survey,Mauritius
Language
English
Publisher
Mauritius Research Council
Content Classification
Report
Funding Agency(ies)
Mauritius Research Council
Date Uploaded
28 October 2019
Size
6.7 MB
File Format
.pdf
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