Abstract

The present project aims to provide insights on plastic card adoption by integrating the views of banking professionals, plastic card executives, customers and merchants and to test a conceptual model on plastic card adoption for Mauritius. Empirical estimates from the quantitative findings have highlighted that the majority of customers (77.1%) are plastic card users in Mauritius. The study has also revealed that factors such as, ‘the convenience of using plastic cards’ ‘the geographic dispersion of ATMs’ and ‘security risks’ as the most important factors for determining the adoption of plastic cards. The current study has also shown that merchants accept plastic card payments to increase frequency sales, to remain competitive and to decrease the risks of theft but there are also many factors which increase their resistance to accept credit cards from customers. The present research work will serve as a roadmap for banking executives, credit card companies, policy makers of banking industry and merchants to better promote the adoption of plastic cards in a cashless. Moreover, plastic cardholders should be encouraged to spread positive referral about digital money to increase the adoption of plastic money in Mauritius. In addition, merchants should provide customers with gifts, loyalty cards and rewards to increase the adoption of plastic cards.