This study reveals that SMEs in Mauritius have been coming late in their appropriation of the digital and social media tools for marketing and are still at a low level of engagement for those who have been using the tools. At first sight it would appear that there is a high level of appropriation given that 71.5% affirmed that they use DSMM (Digital and Social media marketing), whereas in reality the appropriation is often only a token, simply the creation of a SM account but not the active and efficient use of it. Actually 65% of those already using DSMM recognised that they are not making optimum use of the tools. The survey reveals that three in 10 SMEs (31%) do not create any post or update on their social media platforms.The survey actually brings out that overall, the top 3 marketing tools that the Mauritian SMEs use the most are: Facebook (58%), word of mouth (56%) and flyers (21%). Out of the 108 SMEs that are currently using DSMM to promote their products and services, 49% have come to it only since a year and only 29% have been using it for more than 3 years.While 91% of the SMEs surveyed in this study say they are convinced that there are benefits to using DSM tools for marketing, 65 per cent of them do not even have a website.64% do not have any DSMM strategy. Only 44% of them say they have created tailored content for their DM(Digital marketing). Out of the 108 SMEs currently using DSMM, 69% of them do not have any DSM (Digital and Social Media) monitoring analytics in place. In fact, more than half of the SMEs concerned (55%) do not use any measurement to evaluate the benefits of their DSMM. Almost half of the respondents (48%) state that they themselves manage their DSMM. Given that in the majority of SMEs, the owner is often the manager and the overall functions persons, this sets serious limitations on the understanding, the focus, and time spent for engagement in DSMM. Only 9% of SMEs have a qualified marketing staff that manages their DSMM.