Global trade has changed significantly and has created substantial market opportunities for firms operating in different part of the globe. Most of these firms are providing variety of products at competitive price. This study will not only help local and international producers to understand the Mauritian market but will also generate policy measures to achieve a better consumer market in Mauritius. Hence, the objectives of this project was to evaluate the degree of consumer Ethnocentrism in Mauritius, to examine the perceptions of Mauritian consumers towards imported products versus domestic products and to identify homogeneous market segments sharing similar lifestyle.