This study assessed the benefits and challenges of Small and Medium Enterprises (SMEs) in developing agritourism in the Small Island State of Mauritius (SIDS). In the search for alternative sources of income to compensate for the decline in purely agricultural incomes, SMEs in the field of agribusiness in the developed world have increasingly diversified into tourism since the latter is considered as an activity with high potential. However, such entrepreneurship ventures are scarce in SIDS and only limited information is available on this topic. The purpose of this study was therefore to investigate how SMEs from the agricultural sector can tap into the tourism market so as to diversify their products and services.