This project is to test the concept for a web platform: a digital discovery system and
community-building tool for artists and art organizations in Mauritius. The goal is to
increase visibility and economic opportunities for artists and art organizations, by creating
a one-stop-shop for related products and services. While it serves all artists, the platform’s
focus is on underserved artists from socio-economic backgrounds, who will benefit from
special discounts, a storytelling platform and support with content creation. Our solution
is equity- and impact-driven.
So far, we have completed interviews and surveys with artists, where we identified
common challenges and how to address them and designed a prototype. Our objectives
with this grant are to conduct user research and usability testing:
1. To understand the experience of organisations serving artists; their challenges; how
they are meeting their audience's, and their own needs.
2. To develop our prototype, to test with artists and organisations, to understand how
usable, desirable, marketable the product is, and improve with user feedback.
3. To develop a framework that serves underprivileged (low income, low tech, low
literacy) artists through storytelling and support for content creation
4. To gauge the size of the market and make financial projections
Keywords
Arts and culture,creative economies,innovation,web app,digital community,artists,usability testing
